July 2018 ongoing. Copywriting, content editing, digital strategy and course design for an innovative community start-up.

Copy + content samples below.

Website here.

Nourish is a UK-based wellness start-up that brings leading academics and trailblazer educators into wellness sector spaces. I've been with Nourish since it was founded, working on digital strategy across its operations and building a thriving, highly engaged online community.

I've worked with the founder on an agile, content-led digital marketing strategy, tracking digital and cultural trends in the wellness industry while staying true to our mission. I've written promotional copy and product content for digital and in-person courses, vocational trainings, events, and online wellness products. Even as the industry crumbled under the pandemic, the rock-solid community we'd built stayed with us, with bookings for the courses I was responsible for staying at 86-100% throughout.

I also edited a 70,000 word vocational training resource for both digital and print: it took the latest research and high value-add, underrepresented South Asian perspectives, and made them easy to access, understand, and relate to. I also contribute research, course design, and content writing to industry-leading advanced vocational courses, and work alongside prominent academics from SOAS and the University of Oxford.

Promotional copy sample

In-person course, mass audience

Full text

Yoga for Spaciousness

Yoga for feeling unhurried. Yoga for enjoying a tiny cup of tea while you stretch. Yoga for a breath so open and broad it feels like the sky. Yoga made easy, yoga made accessible, yoga about celebrating your agency and giving the body space to do what it needs. Yoga about giving the mind space to do what it needs.

Expansive, exploratory movement. Liberating, accessible breathwork. Yoga nidra for rest, for dreaming, for profound softness.

Everything provided: tea, essential oils if you like them, nicely stretched out muscles, small pieces of poems.

All welcome. Suitable for total beginners and advanced practitioners. Accessible and inclusive always.

Additional copy for socials/graphics etc

Yoga for feeling free, light, at ease in your muscles and in your bones. Yoga for recovery from the busyness, or at least a little refuge.

Yoga for a felt sense of floating, of non-rushing, of solidness.

Promotional copy / blog content sample

Online course, niche audience


Pleasure, prana, poetry

Are you wanting to explore your relationship to pleasure in a yoga practice? To try making what feels good your main guide on the mat?

Or are you curious about how poetry, song and music can weave into a movement practice, how you can let these parts blend together and produce so much richness and ease?

Perhaps you are just keen to meet nourishing resources to your practice outside the narrow, patriarchal canon?

Join Simran, a poet, yoga teacher, and translator, for this New Year’s co-practice series.

This series is an invitational, accessible space for exploring the lusher side of a yoga practice together: the territory of joy and pleasure in the body, expressive and creative approaches to asana, movements emerging from live, luscious sensations in your own body.

There’ll be space to reflect and share, and space to enjoy beautiful sacred and popular music and poetry: the electrifying qawwali of Nusrat Fateh Ali Khan and Abida Parveen, Kabir’s playful, confronting poetry, Nanak’s gorgeous, extraordinary lyrics, even soaring Sufi power ballads from the last decade of Bollywood.

We’ll use frameworks shaped by the widest range of contexts – prana and ‘desire-energy’ in 20th century Tibetan tantra, sacred medieval love poetry from Sufi and bhakti traditions in North India, the work of Audre Lorde, and even affect theory. We’ll hold space to cultivate, relish, explore and trust the sensations of pleasure and desire that can come through movement and the rest of a yoga practice; and we’ll see how poetry, song, music, and other artforms – sacred, popular, and both! – can support and expand across the board.

Course content sample

Digital and print handbook for yoga teachers in training


Meditation 1 – Awareness, concentration, and mindfulness

Meditation is an umbrella term for a wide range of contemplative practices, taken from a wide range of sources.

As a yoga teacher, it can be useful to think about meditation as an adjective or an adverb: what does it mean to do something – washing your hands, eating an orange, doing a stretch, breathing – meditatively, in a meditative way? Are there certain states of mind we associate with the term? Are there certain ways of moving or being still?

Modern postural yoga often encourages us to build awareness through the body. You may have had experiences of becoming very alive to the sensations running through your body during a pose, movement, or breath. Or you might have a dedicated mindfulness practice already.

In this section, we’ll focus on meditation practices that help certain qualities of focus or awareness to arise. Many of these practices are about giving ourselves space, time and resources for the mind to calm and settle by itself.

For example, you can gently gaze at the point of a candle flame in a dark room, or lay down to notice all the different sensations in your body. And this also includes ‘mindfulness meditation’, a range of different techniques for noticing what's happening inside you, and around you. All of these ideas come from a wide range of traditional contexts and communities; we'll explore a little of these rich histories later.

Asana, pranayama and the rest of a yoga practice can already be hugely meditative. And the same is true of art-making, washing up, sweeping, walking, dancing, singing and drinking tea. But many meditation teachers still recommend setting aside a regular slot in your day for still, seated meditation. This can be deeply nourishing in itself, and also supportive of your asana and movement practice.

There are many ways to find a style of meditation practice that works for you. One approach is to try a wide range of practices, giving each the time and space that feels right. Trust your instinct, take time to reflect, and discuss your experiences with other meditation practitioners.

Try to remember that meditation does not describe an end goal, or a perfected state of mind. It’s a practice, something that you do because it supports you and those around you in some way. Perhaps its brings a feeling of slowness, or of being connected with the people around you. Perhaps it helps you rest, or trust your emotions, or many other things.