— SELECTED LINKS
Introduction to supporting
your friends or partner(s)
Tips for looking after
and your mental health
Tips to improve your sleep
Mind is the UK's leading provider of mental health information content. I oversee all content for young people on a site that receives 1.9 million monthly views.
Working in-house, I commission, edit and manage a range of information content products for young people. I maximise reach and growth by tracking, analysing and building strategy around a broad spectrum of digital metrics. I also lead on SEO, UX and tone of voice.
Mind's content principles set the standard for the industry. All products are accredited to the highest external standards. I work with experts to maintain and push beyond these standards; we bring content to the cutting edge of readability, inclusivity and accessibility.
In line with content design best practice, I plan and manage extensive multi-phase user research and product testing with 11-25 year olds.