Before, during and after the organisation’s launch I led on strategy and editorial for messaging, ToV, and content. This was across all platforms and channels and also included cross-platform social strategy, content writing, ghostwriting and 121 coaching in the team.
I also led processes to create messaging, ToV, engagement strategy and accessibility guides, which continue to be used in press releases, a broad range of social content, website copy, interviews and print materials.
This work contributed to a dramatic reshape in awareness of and attitudes towards sexual harrassment and working conditions in the extensive UK yoga industry. Some of these shifts can also be observed in various places across the wellness sector globally.